It is safe to say that when it comes to shopping for women’s watches, they are typically far more limited in selection than “men’s” watches. We believe that selecting the perfect watch is a two-step approach:
- Function: At Schwanke-Kasten Jewelers, we always suggest prospective usage of the watch regardless who will be wearing it. By that, we mean carefully considering the following variables:
- Complications: Many of our watches have additional functions beyond looking great and telling time. If having stopwatch functionality is of importance, consider a chronograph; and if you will wear it underwater, then further consider a watch with a unidirectional bezel like the Breitling Superocean 36mm.
- Water resistance: Are you a frequent swimmer? Then it is important to narrow your search to include watches with water resistance.
- Usage: Will this watch be worn every day or on special occasions? If you work with your hands often, choose a material that is stronger or perhaps has a satin finish. If you work in a hospital or business setting, chances are you’ll have to avoid watches with a colored dial (other than black or white dials).
- Form: These options, we believe are secondary, but allow for a more personalized connection.
- Movement: This can be tied to usage, if you don’t plan on wearing it all the time, consider a quartz movement. Automatic movements will eventually stop running and will require being wound and set again. If you appreciate the intricacies, physics and mechanics of a watch, then without a doubt opt for a mechanical watch.
- Size: If you wear dainty jewelry, then you’ll probably want a watch with a smaller dial. However, bigger dials are the current trend as of late (not to mention easier to read).
- Weight: The bigger the watch, the heavier it’ll be, all things held equal. However, there are other contributing factors. An automatic mechanical movement is generally heavier than a quartz (battery) movement due to the number of parts and the composition of those parts. The material also plays a significant impact. Platinum is heavier than gold, gold than steel and steel than titanium. Also, consider the jewelry and accessories you wear. You may want to match the watch material to your jewelry.
- Material: Expanding off material, obviously if you have a skin allergy you’ll want to avoid those materials.
- Color: If you don’t have many watches, consider opting for a neutral dial color to maximize the opportunities you’ll have to wear it. However, if you do have a couple watches, we encourage you to spring for the fun colors and be unique!
Whatever the occasion may be, we encourage you to stop by
Schwanke-Kasten Jewelers in Whitefish Bay and Milwaukee to check out our exquisite selection of Breitling,
TAG Heuer and other luxury watch brands. Our highly trained staff would love to help you pick out the perfect watch!
